Dance Hall days,Wigan casino Print E-mail
Wednesday, 09 August 2006

 Unquestionably the World's most illustrious Soul Club, not only nationally famous, but internationally as well.  The influential American music magazine 'Billboard' officially voted it 'The Best Disco in the World' ahead of New York's 'Studio 54' in 1978.  

 Whist appreciating the honour bestowed upon it most of the Casino regulars would have winced at the term 'Disco'.  'Disco' brings to mind expensive cocktails and sharp men in slick suits trying to 'pull' elegant women.  None of this at the Casino!   It served no alcohol whatsoever, it was too hot and sweaty to wear a suit and for the most part men and women ignored each other, unless of course they were discussing the latest soul releases. Forgiving our American Friends their ignorance the Casino was never a Disco, it was a Soul Club and most of its followers would have been offended to hear it called by any other term.

Despite not having the same financial clout as Blackpool Mecca the Casino was still remarkably successful in unearthing unknown soul obscurities.  It also boasted a healthy  programme of  live American acts.  This was not the main reason for its  legendary reputation however as both the Torch and the Twisted Wheel brought them over on a more regular basis.   It was much more to do with the venue itself which had begun life as a large post-Victorian theatre before turning into a Snooker hall.  By the time it became a Soul Club it was more than a little dilapidated but was perfect for the soul lover's tastes.  It's main room held a massive wooden dancefloor surrounded by a large balcony.  There was plenty of seating downstairs where people could sit and replenish their bodily fluids on Coke or Lemonade.  Just like the Mecca it also had a secondary room known as 'Mr M's' which opened a couple of hours after the doors had opened.   This room was 'oldies' only and concentrated exclusively on sixties Soul.  The Casino had a predominantly R&B policy making it rare to hear anything with a funky influence, nor did it concentrate exclusively on obscurities as easily accessible records were well integrated into the Casino playlists.   This may well have been a significant factor in the Casino's success as any new member would almost certainly hear something with which they were familiar.

Paradoxically the Casino's success may well have contributed to its demise because as its reputation grew so did its commercial viability.  At one stage it could boast a membership of over 100,000 people.  Record companies started exploiting Northern Soul favourites by pushing them into the pop charts.  White Bands such as Soft Cell started making poor cover versions of the Casino's discoveries in a bid for commercial success.  Silly dancers appeared on Top Of The Pops calling themselves 'Wigan's Chosen Few' but the main reason was that DJ's were seduced by the hype and promises of untold riches.  The authentic Soul records of the sixties had virtually all been 'discovered' so in an attempt to find new sounds they started introducing soul influenced pop songs and tried to pass them off as the genuine article.  The true Soul Fans moved on as the Casino became increasingly populated by curious trendies all wanting to jump on the Northern Soul bandwagon. 

On December 6th. 1981 its doors closed for the last time as the local Council shut it down.   A few months later in a freak accident the Casino caught fire and was razed to the ground.  Despite its later loss of direction the Casino will forever remain a treasured memory for those who were fortunate enough to attend.

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Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.

 
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